For Organizations
THE MILLION DOLLAR QUESTION FOR ORGANIZATIONS!

Are you a Learning Organization? Are you a Market Driven firm?

Take this quiz to see how market driven you are! This quiz is merely to help you
establish for yourself how close to the market you actually are – your values, beliefs,
culture, your market sensing capabilities and the extent to which your organization
aligns its internal efficiencies with market effectiveness

So, why is it so important to be a Learning Organization? What’s a Market
Driven organization all about?

Market driven firms think differently about strategy. They have an externally
oriented process for developing strategic direction, in contrast to the internally
focused process employed by most organizations. The strategy begins with an
understanding of the market and works back to the organization rather than moving
from the organization to the market. This externally oriented strategy is supported
by a shared knowledge base, and by a culture that is willing at all levels to
continuously challenge mind sets and assumptions.
In particular, market driven organizations have two important characteristics:

  • They use an adaptive planning process: In contrast to the budget-cycle
    strategic planning used by internally focused organizations, the market
    driven organization uses an adaptive planning process focused on real-
    time issues. This keeps the organization keyed to the evolving issues in
    the market and helps prevent it from slipping into short-term, cost-
    conscious strategic planning

  • They anticipate the market: The market driven organization combines a
    clear headed understanding of its capabilities and limitations with a
    broadly informed view about the future of its markets. It brings a strong
    market sensing capability into a wide ranging dialogue that includes
    rebels and dissatisfied customers and uses scenario thinking to understand
    a range of possible futures in the environment. Consequently, these firms
    see more opportunities and more often than not see them earlier than
    their competitors.

In short, market driven organizations are very similar to learning organizations.
They are more focused on market effectiveness than relying solely on internal
efficiencies. That necessitates a strong need for a change in min-set and
organizational culture across all levels of functioning. A consequent shift in
attitudes, skills set, knowledge gain-share, and quick adaptability is required.

People First works with the client organization at two levels:
Stage – 1: In identifying learning gaps within the organization
Stage – 2: In addressing those gaps through relevant interventions and facilitation,
through appropriate learning programmes & therefore facilitating the client to
develop into a Learning Organization.
Enabling Sustained Learning